Coachella Dynamic Logo

Create a dynamic identity for an organization. Do an extensive research on the organization, and restate their vision statement, value statement, benefit statement, and come up with 3-5 essence characteristics. The dynamic identity should be consistent for recognition, meet the challenges of the modern world and appeal to the target audience. *This is a college project and it’s not affiliated with Coachella.

Mind Map:

Thumbnails:

Final Logo:

The design for the final logo was mainly inspired by the geometric structure of art installations, and the festival's main entrance (left)